Logo Problem on York’s Olympic Lifting Platform

By |2019-03-23T12:46:12-07:00March 23rd, 2019|Categories: Equipment Guides|Tags: , , |0 Comments

I ran into an issue that you should know about if you plan on getting a custom logo applied to the wood surface of a new lifting platform you’re buying, whether it’s a York or any other brand.

Look at this. When our customer received the platform that York made for him, with his custom logo applied, he was able to grab the vinyl sticker and rip it off.

Custom logo easily peeled away from York's lifting platform

It wasn’t sealed over! It has to be sealed over to create a flat surface!

He could feel the edges of the sticker, and in that unprotected state it was just going to start wearing away immediately.

I had gotten a report from another customer in the past that his logo was wearing away, but I didn’t hear back after I asked to see a pic.

This time I looked into it more. I had several phone and email conversations with my York rep to explain the problem, show them pics and even a video. Clearly it was an oversight. They must have forgotten to apply more layers over the logo. Their yorkbarbell.com (US) website doesn’t mention how much it’s sealed over, but their yorkfitness.com (UK) website says:

6 coats of Polyurethane varnish is used to increase the longevity of the oak (and logos) and created a smooth (not slippery) lifting surface.

https://yorkfitness.com/products/york-barbell-oak-olympic-weightlifting-platform?variant=12505306660958

(Yes, York Fitness is a brand of the same company, and same exact platform design)

Clearly they only used one layer of sealant. After a few weeks of going back and forth with York to arrange a replacement that’s made right, they refused to do anything. Basically saying, It isn’t a problem. That’s how we always do it.

The way you do it sucks! One layer doesn’t do jack!

York Barbell has been around since 1932. They’ve been making platforms and other stuff for longer than any other gym equipment company still in existence.

After several decades at it, they should be making the best platforms in the world by now, right?

By the way, our customer peeled off the logo for another reason as well: the color wasn’t quite right, a result of a CMYK/RGB color conversion. All parties involved could have done better to notice and prevent that issue. But the point is, he needed the logo reprinted in the right color anyway as well as sealed over correctly, and I suggested he pull that sucker off so I can show York what’s up.

I wasn’t going to leave him hanging the way York left me hanging, so I refunded him logo fee, and then some, so he could get it reprinted locally and try sealing it over with StreetShoe, which is the stuff York uses.

Good news! This story has a happy ending.

Custom logo that a customer printed and applied himself on his new lifting platform
His nice looking logo printed locally that he applied to the platform

It took him 5 coatings of StreetShoe, but with that he got a smooth surface over the logo like it’s supposed to be, and it’s all exactly how he wants it now.

So how to move forward with York’s nonexistent process of sealing over logos?

I considered just not selling any more custom logos at all, and having York not even put their own logo on it like they would normally do, leaving it blank as shown here:

Irish Gym Concepts' York lifting platform in their gym
An example York platform with inset for a York rack. This one has no logo on the top side at all, which it turns out is a good move!
From Paul Roberts

York is willing to do this and print their logo on only the underside of the platform (out of sight) for brand identification purposes. Otherwise it looks like the below.

The stand-alone York lifting platform, 8x8 size.

Then I figured, well, other than the sealing process, they do a great job with printing and applying the logos, and for that matter the platform construction is also well done. The whole package is well done until the last step.

So at this point we’re willing to keep doing custom logos for the York platforms on Adamant Barbell, but only after we make sure that each customer understands first that they will need to seal it over themselves with 4 more layers because York doesn’t think it’s important.

If it turns out no customers are interested in going through that, we’ll just remove that option from the product page and do no logos at all to keep it simple.

Of course, if we can find another platform maker willing to seal on custom logos the right way, that’s an option too!

Has anyone out there used some nice thick clear coat that doesn’t require 5 layers like StreetShoe does? Leave a comment!

About the Author:

David Kiesling
David founded Adamant Barbell in 2007 and Two Rep Cave in 2018. Lately he spends his free time practicing archery and hang gliding.

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